What is it about?
The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer has launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr. Kishore Biyani, CEO Future Group, has lot of expectation from this business model.
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Big Bazaar Direct Model: A Unique mix of Direct marketing and E-commerce
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This page is a summary of: Future Group’s new move: Big Bazaar Direct, Emerald Emerging Markets Case Studies, June 2016, Emerald,
DOI: 10.1108/eemcs-01-2015-0012.
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