What is it about?
The purpose of this paper is to address the relationships between gender and management in the narratives of students. More specifically, the authors discuss how the discourse on management is mobilized as a discursive practice able to make some form of that activity thinkable and practicable: who can be a CEO? What kind of managerial competencies are attributed to men/women CEOs? What kind of moral order is expressed in the stories told?
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Why is it important?
The authors designed an alternative research strategy focused on how gender and management are discursively constructed within a context of economic crisis that affects management reputation. Particularly, the authors discuss the surprising results concerning how the written stories evaluating male CEOs distrusted the masculine way of managing and positioned the female managing style within a trustworthy context.
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This page is a summary of: What makes a “good manager”? Positioning gender and management in students’ narratives, Equality Diversity and Inclusion An International Journal, November 2014, Emerald,
DOI: 10.1108/edi-05-2013-0040.
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