How the business press reconstructs economic citizenship in a welfare state context

What is it about?

This paper examines how contemporary market discourses reorganize socio-political identities and relations. Through analyzing business media representations and online discussions of a major factory shutdown in Finland, we illustrate how citizenship is negotiated and rearticulated in the intersection of welfare state ideals, shareholder- oriented market discourses, and underlying discourses of gender and class.

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Why is it important?

The paper contributes to critical/feminist management studies by elaborating on the role of the business media as an important site of political identity work, positioning, and moral regulation, where neoliberal ideas, based upon and reproducing masculine and elitist systems of privilege, appear as normalized and self-evidently valued.