What is it about?
As architects of an organization, managers need to project themselves as role models that embody and convey to their workforce desirable attitudes, Values, and beliefs, in actions as well as in words.
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Why is it important?
In the field of management, leadership plays a significant role in affecting the workers' motivation. This contextual as well. How does it work in Malaysian context is the focus of this study. Hence international managers and MNCs may learn how to get it done locally.
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This page is a summary of: CORPORATE LEADERSHIP AND WORKFORCE MOTIVATION IN MALAYSIA, International Journal of Commerce and Management, January 2001, Emerald,
DOI: 10.1108/eb047416.
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