Exploring the utility of an emerging altmetric platform: a SWOT analysis of Plum Analytics

What is it about?

This article details primary strengths, weaknesses, opportunities and threats of Plum Analytics – an increasingly pervasive and rapidly expanding digital documentation tool, designed to measure and promote the advancement of scholarship, teaching and learning.

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Why is it important?

This is one of the first studies to evaluate the scholarly merits, and potential pitfalls, of Plum Analytics. It provides a practical evaluation for academics and information specialists to consider when adopting, utilizing, and researching this documentation tool. With an eye toward ongoing study, the paper concludes with theoretical and practical questions for future research.