Internal influences of corporate decision making for sponsorships selections

What is it about?

Despite sometimes rigourous sponsorship policy and strategies in place this research shows that sponsorship selections made by companies often still come down to the cultural and individual norms that exist within the company.

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Why is it important?

Sourcing funds from corproate sponsors is extremely competitive. It requires specialisied marketing and sales skills. Our findings show that sponsorship seekers need to know as much about the internal influences of potential sponsors as they do about their own organisation's services and market offerings.