What is it about?
The purpose of this paper is to examine the relation between the utilization of the customization strategy and the availability of the online toolkit and its features with the commercial variables of businesses.
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Why is it important?
The generated model allows the prediction of market conditions which recommended to provide the toolkit for customization, and if implemented, what combination of features it must have.
Perspectives
Diego de Castro Fettermann is Associate Professor in the Department of Production and Systems Engineering of the Federal University of Santa Catarina (UFSC), Florianópolis, Brazil. Mr. Fettermann holds Master and PhD in Industrial Engineering from Federal University of Rio Grande do Sul. He teaches courses in Statistics and Forecasting Models, Facility Planning, and Project Management. Has experience in the areas of new product development, mass customization, and statistical analysis.
PhD Diego Castro Fettermann
Universidade Federal de Santa Catarina
Read the Original
This page is a summary of: The benchmarking of the use of toolkit for mass customization in the automobile industry, Benchmarking An International Journal, August 2017, Emerald,
DOI: 10.1108/bij-01-2016-0002.
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