Quality attributes of cactus pear fruit and their role in consumer choice

What is it about?

The aim of this study is to detect what quality attributes contribute to explain consumer choice to consume cactus pear fruit. As a result, we try to measure the effect of each quality attribute on consumer decision making.

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Why is it important?

This study tries contributing to a better definition of cactus pear quality for the consumers with the aim of developing marketing strategies to increase farm business. To the best of our knowledge no study has ever measured the effects of cactus pear quality attributes on consumer choice.