Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines

What is it about?

Differences in social, technological, and cultural contexts across countries result in varying categorisation of factors as reasons for or against the adoption of Food delivery apps. This study makes practical suggestions for consumer behaviour researchers, developers, and marketers of FDAs who are confronted with challenges in app development for a multi-cultural audience and to ensure growth and the adoption of the FDAs across India and the Philippines.

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