How Artistic Directors Motivate Consistent Artist Performance

What is it about?

What motivation strategies do live-entertainment Artistic Directors (ADs) use to improve consistency in employee performance? When artistic directors use multiple techniques geared at improving employee well-being and technical competence, they create an environment conducive to the employees self-determining their consistent behavior in performance.

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Why is it important?

This study explores how managers influence and motivate artists who entertain audiences. From the research findings, artistic directors may determine how to implement workplace safety improvements, expanding employee well-being, which in turn can improve artistic performance consistency.