What is it about?
The paper offers several alternative models of how and why multinational companies might remain focussed primarily on activities within those foreign markets close to their home market. Key assumptions of each model are offered, as well as tentative evidence as to the frequency of such choices.
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Why is it important?
The paper aims to provoke more consideration of the alternative explanations of multinational behaviour. This is important as the current debates in International Business around regionalisation versus globalisation are too polarised and binary.
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This page is a summary of: Dissecting home regionalization: how large does the region loom?, Multinational Business Review, April 2013, Emerald,
DOI: 10.1108/15253831311309483.
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