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A survey was conducted in a Portuguese online wine shop during the last three months of 2009. The questionnaire included questions about the consumers’ socio‐demographic characteristics, motivations, buying habits and factors influencing online buying behaviour.
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This page is a summary of: The Portuguese online wine buying consumer, EuroMed Journal of Business, September 2012, Emerald,
DOI: 10.1108/14502191211265343.
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