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This page is a summary of: Towards Effective Place Brand Management: Branding European Cities and Regions20131Edited by Gregory Ashworth and Kavaratzis Mihalis. Towards Effective Place Brand Management: Branding European Cities and Regions. Cheltenham UK, Northampton, MA, USA: E..., Journal of Product & Brand Management, April 2013, Emerald,
DOI: 10.1108/10610421311321040.
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