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This page is a summary of: Services Marketing: People, Technology, Strategy, 5th ed.20051Christopher Lovelock and Jochen Wirtz. Services Marketing: People, Technology, Strategy, 5th ed.. Englewood Cliffs, NJ: Prentice‐Hall 2004. 652 pp., International Journal of Service Industry Management, February 2005, Emerald,
DOI: 10.1108/09564230510587186.
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