What is it about?
In this paper we conduct an online ethnographic study of people's reactions to an online site of jokes about accountants. We use this data to examine the nature and persistence of the accounting stereotype. We trace this stereotype to the Italian improvisational theatrical style known as Commedia del'Arte and the character of Il Dottore.
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Why is it important?
This study shows that the accountant stereotype is very old and, hence, is difficult to change. Attempts to portray accountants in a manner inconsistent with the stereotype are likely to be seen as disingenuous.
Perspectives
In addition to its academic merits, this article has some of my favourite jokes about accountants.
Andrew Farley Read
University of Canberra
Read the Original
This page is a summary of: Jokes in popular culture: the characterisation of the accountant, Accounting Auditing & Accountability Journal, May 2012, Emerald,
DOI: 10.1108/09513571211225105.
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