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This page is a summary of: Market Orientation. Transforming Food and Agribusiness around the Customer20114Edited by Adam Lindgreen, Martin Hingley, David Harness and Paul Custance. Market Orientation. Transforming Food and Agribusiness around the Customer. Farnham, Surrey: Gower..., Journal of Consumer Marketing, August 2011, Emerald,
DOI: 10.1108/07363761111150062.
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