Narratives of sustainable ways of living: constructing the self and the other as a green consumer

Johanna Moisander, Sinikka Pesonen
  • Management Decision, May 2002, Emerald
  • DOI: 10.1108/00251740210426321

How eco-communes operate as sites of resistance as politics of self

What is it about?

In this paper we study eco-communes as sites of resistance and political activism. Based on a post-structuralist narrative analysis of interview materials,we elaborate on the ways in which life in a commune is narrated and represented as an identity project with a mission to bring about social change.

Why is it important?

The shows that that life in the eco-commune may represent a form of resistance and political struggle that Michel Foucault has referred to as politics of self; it represents not only direct opposition against the social order of contemporary Western consumer society but also more subtle resistance against the normalized forms of subjectivity that it entails.


Professor Johanna K. Moisander
Aalto University

This paper is based on the empirical materials that Sinikka Pesonen obtained for her PhD thesis. With Sinikka we have published also another paper on the topic in 2002 (see Resources)

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The following have contributed to this page: Professor Johanna K. Moisander