What is it about?
This paper uses focus group analysis in order to understand why and how fruit supply chains in the Netherlands, Poland and Greece design and implement their innovation strategies.
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Why is it important?
This paper is unique in that it implements a new theoretical framework for the study of innovation strategies in food supply chains and tests it against evidence from selected European countries.
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This page is a summary of: Innovation implementation strategies for consumer driven fruit supply chains, British Food Journal, June 2012, Emerald,
DOI: 10.1108/00070701211234336.
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