Conceptual food safety risk model

What is it about?

The paper draws on a review of research literature to develop a conceptual framework to identify and review the factors influencing consumer perception of food safety related risks and the likely impact on purchasing behaviour. The relevance of strategies adopted by consumers to reduce risk exposure and the influence on the likelihood of food purchase are also explored.

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Why is it important?

By adopting the measurement of perceived risk in this marketing context, a conceptual framework was developed for assessing the link between food safety and risk perception with respect to potentially hazardous and harmful consequences to consumers.