What is it about?
This article explores how to develop business strategies to help companies differentiate their products and services from competition. The keys to long-term profitable growth are continuous innovation, meaningful differentiation, and strategy alignment
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Why is it important?
Surprisingly few companies have succeeded in sustaining long-term profitable growth. This article explains why, and how enlightened strategy can break away from the pack.
Perspectives
This article is excerpted from my book entitled "If You're In A Dogfight, Become A Cat." It's based on my three decades of advising corporate leaders on business strategy issues and over ten years of teaching and research at Columbia Business School
Leonard Sherman
Columbia University
Read the Original
This page is a summary of: If your market is a competitive dogfight, think like a cat, Strategy & Leadership, January 2017, Emerald,
DOI: 10.1108/sl-01-2017-0002.
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