Impact of individualism and collectivism over the individual’s technology acceptance behaviour

  • A multi-group analysis between Pakistan and Turkey
  • Muhammad Sharif Abbasi, Ali Tarhini, Tariq Elyas, Farwa Shah
  • Journal of Enterprise Information Management, October 2015, Emerald
  • DOI: 10.1108/jeim-12-2014-0124

Culture and Technology Acceptance

What is it about?

The purpose of this paper is to develop an extended model of technology acceptance to include behavioural beliefs (perceived usefulness and perceived ease of use), subjective norms, management support (at institutional and governmental levels) to examine the academics’ internet acceptance behaviour within the Pakistan and Turkish context. In addition to this, impact of cultural dimension individualism-collectivism (IC) is also examined on the basis of moderator construct.

Why is it important?

The study is useful in non-western cultural contexts. Specifically, in contrast to previous studies, diversity of individuals’ acceptance behaviour is examined in Turkey and Pakistan. Additionally, this study had examined moderating impact of cultural dimension over academic’s behavioural intention to accept the internet technology.

Read Publication

http://dx.doi.org/10.1108/jeim-12-2014-0124

The following have contributed to this page: Dr Ali Tarhini

In partnership with: