What is it about?

We analyse the neurodiversity phenomenon using Twitter data to identify consumer segments that are useful for marketers. To our knowledge, this research is the first to investigate neurodiversity using a ‘bottom-up’ approach and propose a segmentation of stigmatized groups for better targeting and inclusive marketplaces.

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This page is a summary of: Marketing #neurodiversity for well-being, Journal of Consumer Marketing, March 2022, Emerald,
DOI: 10.1108/jcm-03-2021-4520.
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