What is it about?
This paper examines the implications of the rise of curation as a strategy to support consumer choice in tourism and hospitality. It analyses the different forms of curation (Expert, Social and Algorithmic) that affect the interaction of consumers with content and the presentation of products, experiences and destinations to consumer markets.
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Why is it important?
This is the first paper to examine curation in relation to tourism and hospitality and it sets our new ideas about the nature, role and consequences of curational strategies.
Perspectives
This paper is important as a further development of thinking about the relationship between tourism production and consumption following the cultural and creative turns. The curatorial turn responds to the growing intangibilisation of tourism experiences and distribution channels, and shifts the nexus of power from producers to consumers and co-curators.
Professor Greg Richards
Tilburg University
Read the Original
This page is a summary of: The curatorial turn in tourism and hospitality, International Journal of Contemporary Hospitality Management, February 2024, Emerald,
DOI: 10.1108/ijchm-06-2023-0905.
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