Big data analytics value creation in operations and supply chain management: a review of capabilities, conditions and constraints

What is it about?

Big data analytics can improve supply chain decisions, resilience, sustainability, and operational performance, but technology alone does not create value. This review finds that firms gain value only when data, analytics skills, governance, and decision-making processes work together. Poor data quality, fragmented systems, cybersecurity risks, weak capabilities, and resistance to change explain why similar analytics investments often produce uneven results.

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