What is it about?
Worldwide, knowledge regarding aquaculture is not symmetric. Low knowledge leads to get consumers confused and thus, in turn, their purchase intention. Therefore, we measured consumers knowledge, tested knowledge discrepancy and analyzed the impact of confusion on purchase intention of Farmed Fish.
Featured Image
Photo by Brendan Church on Unsplash
Why is it important?
In this contribution, we, this is the first time, assessed consumers' knowledge discrepancy (subjective vs. objective) systematically. We also quantified the over and underestimation of consumers' knowledge and how these knowledge discrepancies affect their Farm-raised fish choices.
Perspectives
Read the Original
This page is a summary of: Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish, British Food Journal, May 2020, Emerald,
DOI: 10.1108/bfj-01-2019-0021.
You can read the full text:
Contributors
The following have contributed to this page