What is it about?
Nonprofit arts organizations often operate with limited resources and struggle to survive. Our contribution provides a practical option for optimizing utilization of scarce resources to produce artistic outputs.
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Photo by Bells Mayer on Unsplash
Why is it important?
We show that analysis of the efficiencies with which these organizations use their scarce resources to produce their artistic outputs can identify opportunities for them to optimize the services that they provide to their markets and communities.
Perspectives
We welcome your feedback on this study and ideas for related future research!
Adjunct Associate Professor Theresa A. Kirchner
Old Dominion University
Read the Original
This page is a summary of: Improving arts management/marketing efficiency: optimizing utilization of scarce resources to produce artistic outputs, Arts and the Market, October 2022, Emerald,
DOI: 10.1108/aam-07-2021-0029.
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