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What is the value of online communities such as Instagram to craft brewers or is a local market still the most important? chapter is based on a discussion between a craft beer researcher and a brewer on the value of different communities to succeeding as a micro craft brewer.

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This page is a summary of: Instagram Versus Reality: Chatting Craft Beer Communities with Roy Herd of the Blunt Chisel Brewery, December 2021, Emerald,
DOI: 10.1108/978-1-80043-184-320211014.
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