What is it about?
This review chapter gives an overview of some theories that seek to explain broad patterns of behavior found on the web. The chapter gives a particular emphasis to theories that can be investigated by collecting quantitative data.
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Why is it important?
The purpose of the chapter is to give a background understanding of some of the dynamics of the web.
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This page is a summary of: Society on the Web, January 2013, ,
DOI: 10.1093/oxfordhb/9780199589074.013.0004.
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