What is it about?
Diplomatic engagement with people rather than other governments is now receiving more attention by scholars than any other aspect of diplomacy. I see it as part of the evolution of diplomacy as a whole. Besides states, there are now many other players on the diplomatic scene, and public diplomacy as a practice has also attracted a lot of attention outside the West.
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Why is it important?
This concept of public diplomacy underlines how the conduct of international relations is constantly changing. Society and the individual feature in diplomacy as never before.
Perspectives
I wrote this textbook article virtually parallel to a chapter on public diplomacy for the Oxford University Press Handbook of Diplomacy (Cooper, Heine, Thakur eds) - a challenging experience for an author. The two are meant to be complementary. I hope the reader will agree!
Jan Melissen
Leiden University and University of Antwerp
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This page is a summary of: Public Diplomacy, March 2013, Oxford University Press (OUP),
DOI: 10.1093/oxfordhb/9780199588862.013.0025.
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