What is it about?

Traditional techniques of analyzing raw web logs in order to know about users behavior or the performance of a service are not very effective any more. Google Analytics appear to be a suitable alternative to use.

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This page is a summary of: Evaluating information seeking and use in the changing virtual world: the emerging role of Google Analytics, Learned Publishing, July 2014, Wiley,
DOI: 10.1087/20140304.
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