What is it about?
We conducted a nationally representative telephone interview in Singapore to identify possible ways in which people can be encouraged to live a healthy lifestyle. The work has implications for healthcare marketing campaigns, specifically in the context of Singapore.
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Photo by Anna Pelzer on Unsplash
Why is it important?
Singapore boasts of one of the world’s best healthcare systems, and is a popular medical tourism destination. Ironically however, Singaporeans do not always lead a healthy lifestyle. In fact, the nation has been witnessing a population-wide shift toward obesity, which is usually vestige of people’s lifestyle. According to recent statistics, Singapore is poised to hit an obesity rate of 15% in seven years’ time – the tipping point after which obesity swelled rapidly in the U.S. and turned into an epidemic. Singapore’s health expenses have also been rising in recent years. Therefore, promoting healthy lifestyle is important among Singaporeans.
Perspectives
This was my first experience with nationally representative telephone interviews, and absolutely loved it.
Dr Snehasish Banerjee
University of York
Read the Original
This page is a summary of: Applying the theory of planned behavior: Examining how communication, attitudes, social norms, and perceived behavioral control relate to healthy lifestyle intention in Singapore, International Journal of Healthcare Management, April 2019, Taylor & Francis,
DOI: 10.1080/20479700.2019.1605687.
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