What is it about?
Considering the high level of turnover in the healthcare sector in many countries, this paper examined the role of internal marketing in promoting health worker commitment to health care
Featured Image
Why is it important?
Internal marketing is not only relevant to employee commitment but has the potential of enhancing factors (e.g. job tenure, promotion, income, and continuing education) that drive hospital performance and agility. This study is important because it is the first to consider the mediation role of these factors in the relationship between internal marketing and commitment
Perspectives
Hospital administrators, through internal marketing, have the opportunity to improve multiple performance indicators, including worker and patient satisfaction.
Nestor Asiamah
University of Hong Kong
Read the Original
This page is a summary of: The nexus between internal marketing in hospitals and organizational commitment: Incorporating the mediation roles of key job characteristics, International Journal of Healthcare Management, November 2018, Taylor & Francis,
DOI: 10.1080/20479700.2018.1551951.
You can read the full text:
Contributors
The following have contributed to this page
