What is it about?
This study focuses on the production of transnational TV formats, and argues that a new business model has emerged over recent years. Whilst many formats are still sold and produced under licence by a third party, leading TV production companies prefer to adapt their own shows in as many markets as possible, a strategy that has led to their internationalization. This article traces back the model’s origins and shows how it was progressively adopted by large British independent production companies and, in recent years, by several Hollywood conglomerates, leading to the formation of global TV production majors.
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This page is a summary of: Producing TV Content in a Globalized Intellectual Property Market: The Emergence Of The International Production Model, Journal of Media Business Studies, September 2012, Taylor & Francis,
DOI: 10.1080/16522354.2012.11073550.
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