What is it about?
We reply on starting points and attempt to make appropriate adjustments. However, our adjustments typically fall short. A useful and relevant starting point for the risk of a call option is the risk of the underlying stock. If risk of the underlying stock is used as a starting point and investors attempt to appropriately scale-it up to estimate the risk of a call option, then due to the anchoring-bias, risk of a call option is underestimated. Prices of both call and put options change. We derive adjusted formulas for both call and put options and find that several prominent option pricing anomalies including the implied volatility skew are explained.
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Why is it important?
A single idea and a small adjustment in option pricing formulas substantially improves their explanatory power. No other adjustment can explain such a variety of puzzling phenomena.
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This page is a summary of: Anchoring-Adjusted Option Pricing Models, Journal of Behavioral Finance, January 2019, Taylor & Francis,
DOI: 10.1080/15427560.2018.1492922.
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