Mapping creative industries of Bangladeshi heritage, case study of Oitij-jo

What is it about?

This paper documents how the British Bangladeshi diaspora in the UK has been collaborating to contribute to the growth of the creative sector in the UK and in Bangladesh. Through case studies this paper charts the collaborations between the culture and creative industries of Bengali heritage (film, photography, theatre, dance, music, art, architecture, textiles and fashion) involved project Oitij-jo between 2013 and 2016. The authors question and explore the collaborative economy model for the growth of Bangladeshi cultural and creative industries. Using infographics and netnographic interviews, the paper maps out advantages and disadvantages of collaboration linked to digital and non-digital peer-to-peer skills sharing and entrepreneurship. It concludes with the next steps for Oitij-jo and discusses the managerial implications for sustainability of its future projects. Open access at http://www.tandfonline.com/eprint/n6u8dXikYA2GIE7qG8pG/full

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Why is it important?

Few papers are written on documenting South Asian creative industries and importantly South Asian regions specifically.