Why strategizing is so challenging in multi-platform media organizations
What is it about?
This paper explores the complexities of managing multi-platform strategies in the complex and highly dynamic environments of contemporary media markets. Our study suggests that to succeed in the market, the article argues, multi-platform media organizations need to develop strategies and organizational practices that allow them to be truly ambidextrous—to pursue both incremental and radical change—on all platforms.
Why is it important?
In this paper, we introduce the 'strategy-as-practice approach' to media management scholars and illustrate the analytical perspective that it opens up to studying the challenges that media managers face in the changing media markets.
The following have contributed to this page: Professor Johanna K. Moisander and Rita Järventie-Thesleff
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