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This article describes the introduction of an e-reading device in 2011 and contrasts the reception by social media commentators with the way the device was designed and targeted at a specific audience.
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This page is a summary of: Digital divergence: analysing strategy, interpretation and controversy in the case of the introduction of an ebook reader technology, Information Communication & Society, June 2014, Taylor & Francis,
DOI: 10.1080/1369118x.2014.924982.
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