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Digital influencers or social media influencers are becoming very popular in tourism and hospitality. However, there is little evidence about their effects. Do followers really comply with the suggestions of digital influencers? And to what extent?
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This page is a summary of: The impact of social media influencers in tourism, Anatolia, April 2018, Taylor & Francis,
DOI: 10.1080/13032917.2018.1476981.
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