What is it about?
The rise of the natural and organic products market follows a global trend of increasing demand largely due to the growth of environmental awareness and the concern of having a healthier diet. Thus, the objective of this study is to propose and test a theoretical model based on antecedent constructs of perceived value and repurchase intention on the consumption of organic products.
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Why is it important?
The results, based on 256 consumers of organic products, confirm the positive relationship between environmental awareness and perceived quality, healthy consumption, and perceived price fairness. Moreover, they underpin the influence of healthy consumption, perceived price fairness and perceived quality on perceived value, and lastly, the influence of perceived value on repurchase intention.
Perspectives
This study can help practitioners and consumers comprehend in a more systematic way the buying behaviour of this food category.
PhD Gabriel Sperandio Milan
Unisinos - Universidade do Vale do Rio dos Sinos
Read the Original
This page is a summary of: Antecedents of Perceived Value and Repurchase Intention of Organic Food, Journal of Food Products Marketing, May 2017, Taylor & Francis,
DOI: 10.1080/10454446.2017.1314231.
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