What is it about?
Green innovation is important to any business in the event sector. For even exhibitors, it is difficult to balance green innovation external pressures and their willingness to adopt.
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This page is a summary of: Green innovation in events: the role of institutional pressures, future orientation, and past experience, Journal of Sustainable Tourism, January 2023, Taylor & Francis,
DOI: 10.1080/09669582.2023.2168008.
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