What is it about?
This paper reflects upon the role of marketing and transformative consumer research (TCR) in promoting development and human well-being.
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Why is it important?
The paper begins to think of a multi-paradigmatic agenda for both research and teaching practice in the field of transformative consumer research.
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This page is a summary of: The discourses of marketing and development: towards ‘critical transformative marketing research’, Journal of Marketing Management, September 2014, Taylor & Francis,
DOI: 10.1080/0267257x.2014.952660.
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