The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, Johanna Moisander
  • Journal of Marketing Management, September 2014, Taylor & Francis
  • DOI: 10.1080/0267257x.2014.952660

How can scholars in the field of Transformative Consumer Research promote development and wellbeing?

What is it about?

This paper reflects upon the role of marketing and transformative consumer research (TCR) in promoting development and human well-being.

Why is it important?

The paper begins to think of a multi-paradigmatic agenda for both research and teaching practice in the field of transformative consumer research.


Professor Johanna K. Moisander
Aalto University

This paper is the result of a two day workshop on 'Markets and Development', chared by A. Fuat Firat (University of Texas Rio Grande Valley) and Güliz Ger (Bilkent University), at the 2013 conference on Transformative Consumer Research, organized in Lille, France. I feel privileged to have been invited to participate in the workshop!

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The following have contributed to this page: Professor Johanna K. Moisander

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