How can scholars in the field of Transformative Consumer Research promote development and wellbeing?
What is it about?
This paper reflects upon the role of marketing and transformative consumer research (TCR) in promoting development and human well-being.
Why is it important?
The paper begins to think of a multi-paradigmatic agenda for both research and teaching practice in the field of transformative consumer research.
The following have contributed to this page: Professor Johanna K. Moisander
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