What is it about?
The most important winescape dimension is the destination’s natural beauty/geographical setting of its landscape. This is no surprise since we are talking about the Okanagan region of BC. Those who come to holiday in the valley, engage in wine tourism in a impulsive and hedonic manner. There seems to be a difference however, between how first time and repeat visitors perceive the destination's winescape.
Featured Image
Why is it important?
It is a timely finding since the Okanagan region is beginning to get known globally for wine tourism and for its quality of wines. Differences in the perception of the winescape between first timers and repeat purchases provides insight into the marketing of wine tourism in the region.
Perspectives
Regional economic development is an important concern for BC because Tourism, and Wine tourism in particular, is a very important industry to the province. So contributing to this objective through research on winescapes has both theoretical and practical implications.
Annamma Joy
University of British Columbia
Read the Original
This page is a summary of: Tourism destination image (TDI) perception of a Canadian regional winescape: a free-text macro approach, Tourism Recreation Research, May 2017, Taylor & Francis,
DOI: 10.1080/02508281.2017.1318482.
You can read the full text:
Contributors
The following have contributed to this page
