What is it about?
The paper explores the different factors managers in academic libraries should consider when using social media for marketing their services to undergraduate students.
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Why is it important?
The paper explores the importance of engaging with library users through social media to encourage interaction with the library. It also highlights ways of thinking about the use of social media to reach out to a key audience and user community - undergraduate students.
Perspectives
For me, the importance of the dialogic potential of social media for the marketing of libraries is emphasised in this paper. Social media should not just be uni-directional but should be engaging enough that the audience wants to engage and, hopefully, a community will develop based around a library's social media.
Professor Anne Goulding
Victoria University of Wellington
Read the Original
This page is a summary of: Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement, Journal of Library Administration, December 2020, Taylor & Francis,
DOI: 10.1080/01930826.2020.1845547.
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