What is it about?
This article is applied research in how combined psychophysiological and qualitative methods can improve audience research.
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Why is it important?
It is important to understand the emotional impact that TV-program has on audiences, and it is important not only using self-reports
Perspectives
Psychophysiological measures have a long history within television studies and have now also made their way into applied research within a public service institution. However, there is a need to reflect upon if there is a limit to how much television production companies and public service providers can demand of respondents in television studies to avoid viewer boredom. One important topic for discussion is the ethical issues in relation to intrusiveness.
Thomas Bjørner
Aalborg Universitet
Read the Original
This page is a summary of: How to evaluate emotional experiences in television drama series: improving viewer evaluations using a combination of psychophysiological measurements and self-reports, Behaviour and Information Technology, September 2018, Taylor & Francis,
DOI: 10.1080/0144929x.2018.1505953.
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