What is it about?
It discusses how the foreign media portrayed Brazil and if the country managed to promote its image as a nation. This article examines how Brazil was perceived internationally during the 2014 World Cup, for which one of Brazil’s perceived objectives was to enhance its international image to play a more significant role on the world stage.
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Why is it important?
The outlets studied considered the event a success overall and emphasised Brazil’s natural beauty, but raised concerns about social problems such as inequality. We conclude that the 2014WC updated but did not fundamentally alter Brazil’s international image.
Perspectives
Make an analysis of the Olympic Games in Rio de Janeiro and understand why peripheral nations are hosting the mega-sport events in the 21st century
Marco Bettine
Universidade de São Paulo
Read the Original
This page is a summary of: Capable, splendorous and unequal: international media portrayals of Brazil during the 2014 World Cup, Third World Quarterly, November 2018, Taylor & Francis,
DOI: 10.1080/01436597.2018.1526070.
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