What is it about?

Do societal debates impact the health of those directly involved? This study investigates the biological stress effects of political campaigns, particularly those opposing LGBTIQ+ rights. Researchers measured cortisol levels in hair samples before, during, and after the Swiss marriage equality referendum and discovered that both LGBTIQ+ individuals and their cisgender heterosexual friends and family had significantly higher biological stress markers during the campaign. This stress was notably higher in individuals frequently exposed to anti-marriage equality rhetoric—through posters, online content, media coverage, and discussions. Conversely, those who encountered supportive messages experienced some reduction in stress, though this positive effect was not felt by the most active campaigners. Despite the increase in biological stress, perceived stress among participants did not show as marked a change, indicating a complex relationship between physical stress markers and subjective experiences.

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Why is it important?

This research highlights the profound impact that societal debates can have on the health of both marginalized communities and their allies. By demonstrating the measurable biological stress resulting from exposure to hostile arguments, this study underscores the importance of understanding and mitigating the effects of such debates. It also shows the need for supportive measures for activists, who, despite their efforts to advocate for positive change, may face significant emotional and physical strain.

Perspectives

The findings of this study reveal the significant, often hidden toll that political campaigns can impose on individuals—whether they are actively involved or targeted by the discussions. Our research highlights how exposure to hostile rhetoric can lead to measurable increases in biological stress among both marginalized communities and their supporters. I hope this study brings to light the urgent need for better support systems for those affected by such campaigns and prompts a broader understanding of the emotional and physical burdens carried by individuals advocating for social change.

Léïla Eisner
University of Zurich

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This page is a summary of: The impact of marriage equality campaigns on stress: Did a Swiss public vote get under the skin?, Proceedings of the National Academy of Sciences, July 2024, Proceedings of the National Academy of Sciences,
DOI: 10.1073/pnas.2400582121.
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