What is it about?

The effectiveness of nonpharmaceutical interventions (NPIs), like mask-wearing and social distancing, depends on people following them consistently. However, public adherence is not static—it changes over time based on the perceived cost and effectiveness of these measures. Our research reveals the dynamic nature of NPI adoption, showing how shifting preferences during an epidemic can affect compliance and lead to surges in infection. By understanding these patterns, we highlight the importance of tailoring public health recommendations to align with evolving public preferences, helping to reduce resistance and improve the success of NPIs in controlling outbreaks.

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This page is a summary of: Social dilemma of nonpharmaceutical interventions: Determinants of dynamic compliance and behavioral shifts, Proceedings of the National Academy of Sciences, December 2024, Proceedings of the National Academy of Sciences,
DOI: 10.1073/pnas.2407308121.
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