What is it about?
The relevance and significance of Social issues, Corporate Social Responsibility (CSR), and Customer perceived value around the world is putting pressure on all industries to be more socially responsible while also developing society as a whole. The new generation of consumers is concerned not only with the product's appearance, quality, and price but also with the company's ethical behavior. In the past, the word "corporate social responsibility" had a completely different connotation, but multinational corporations have completely redefined it today. The impact of social issues, CSR, and customer perceived value on marketing has brought about new ways to position a product and create value. From this study one can understand the importance of the role of social issues, Corporate Social Responsibility and customer’s perceived value in influencing the development of novel marketing strategies which ensure sustainable practices in every business operation.
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Photo by Enguerrand Blanchy on Unsplash
Perspectives
social iisue, Media, CSR
Sridevi J
Dr.MGR Educational & Research Institute
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This page is a summary of: The increasing level of significance of social issues, CSR, and customer perceived value in marketing strategies, January 2023, American Institute of Physics,
DOI: 10.1063/5.0150527.
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