What is it about?
On the world issues of Consumer preferences towards the selection of products market fulfil the national standard each country and international standard (Example: ISO, IEC; ITU; CAC and others)
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Why is it important?
Consumers in domestic and global markets will instinctively choose quality products, this is adjusted to the purchasing power of each consumer. In attracting consumers to buy a product, the company seeks to offer a variety of quality products at competitive prices.
Perspectives
Consumer preferences are closely related to the assessment of satisfaction or dissatisfaction with a product or service. Consumer preferences indicate that consumers have a decision when they are going to buy a product in the market for their choice of the product to be purchased. Consumer preferences are formed in the process of consumer decisions that are influenced by various variables or factors of consumer behavior.
Bendjamin Benny LOUHENAPESSY
The National Research and Innovation Agency of Indonesia (BRIN)
Read the Original
This page is a summary of: Consumer preferences towards the selection of products market with the national standard of Indonesian (SNI), January 2022, American Institute of Physics,
DOI: 10.1063/5.0109967.
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