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The publisher would like to apologise that language corrections of the above article were incomplete at the time of online publication. This article has been corrected as of 16 November 2016 to improve readability. This has not affected the research in any way and no other element of the article is under question

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This page is a summary of: Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators, Journal of Brand Management, November 2016, Nature,
DOI: 10.1057/s41262-016-0018-0.
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